What is SEO and how to do Search Engine Optimization?
What is SEO and how to do it - What is SEO in English (2022 Edition)
What is SEO and why is it important for Blog? The simple answer is SEO is the lifeblood of blogging. Because no matter how good an article you write, if your article is not ranked properly, then the chances of getting traffic in it are negligible. In such a situation, all the hard work of the writers goes down the drain.
In today's digital era, if you want to appear in front of people, then online is the only way where you can be present in front of crores of people simultaneously.
If you want here, you can be present through video yourself or you can reach people through your written contents. But to do this, you have to come in the first pages of Search Engines because these are the pages which visitors like more and also trust.
But reaching here is not that easy because for this you have to do SEO of your articles properly. That means they have to be optimized properly so that they can rank in Search Engine. And its process itself is called SEO. Whereas in today's article, we will get information about what is SEO (What is SEO in English) and how to do it .
In Rawnext.com , I have given you a lot of information related to blogging which can be very useful to make your blog successful.
But the more important thing than all those things which is very important to get success in blogging career is SEO. Today we will know what is Search Engine Optimization and why it is important for Blog?
What is SEO - What is SEO in English
SEO or Search Engine Optimization is a technique by which we bring our post or page to the top on any search engine, or rank it. We all know what a search engine is. When it comes to search engine, then for your information, let me tell you that Google is the most popular search engine in the whole world, apart from this there are other search engines like Bing, Yahoo. With the help of SEO, we can keep our blog at No.1 position on all search engines.
For example, suppose we go to Google and search by typing any keyword, then Google shows you all the contents related to that keyword. These contents that we see come from all different blogs.
The result which we see at the top is on No.1 rank in Google, only then it has kept its place at the top. It is on No.1 that means SEO has been used very well in that blog so that more visitors come in it and that is why that blog has become famous.
SEO helps to bring our blog to No.1 rank in Google . This is a technique that increases the number of visitors by keeping your website at the top of the search result of the search engine.
If your website is at the top of the search result, then internet users will first visit your site only, due to which the possibility of getting more and more traffic in your site increases and your income also starts getting better. It is very important to use SEO to increase organic traffic on your website .
If you really want to earn money from blogging, then you must watch this video below completely. If you don't understand something, go through it again. By the way, for your convenience, we have started a whole blogging series on our YouTube channel, the link is given abov
What is the full form of SEO?
The full form of SEO is " Search Engine Optimization ". English version of SEO " Search Engine Optimization ".
Why is SEO important for Blog?
You have come to know what is SEO , now let us know why it is important for the blog. We use SEO to make our website accessible to people.
Suppose I have created a website, published good high quality content in it, but if I do not use SEO, then my website will not be able to reach people and there will be no benefit of making my website.
If we do not use SEO, then whenever a user searches for a keyword, then even if there is any content related to that keyword in your website, the user will not be able to access your website.
This is because the search engine will not be able to find your site, nor will it be able to store the content of your website on its database. Due to which it will be very difficult to have traffic in your website. That's why it is very important to do SEO properly in your site.
It is not so difficult to understand SEO, if you learn it, then you can make your blog very better and increase its value in the search engine.
After learning SEO, when you use it for your blog, you will not see its result immediately, for this you will have to be patient and keep doing your work. Because the fruit of patience is sweet and you will definitely see the color of your hard work.
As I have already said that how it becomes necessary to do SEO for ranking and for traffic.
Why is SEO (Search Engine Optimization) so important?
Let us know more about the importance of Search Engine Optimization:
Most users use Search Engines in the Internet to get answers to their questions. In such a situation, they pay more attention to the top results shown by the search engine. So if you also want to appear in front of people, then you also have to take the help of SEO to rank the blog. That is, one has to come on the first page of Google search result.
SEO is not only for Search Engines, but having good SEO practices, it helps in increasing the User Experience and also increases the Usability of your website.
Users mostly trust only the top results and this increases the trust of that website. That's why it is very important to know about SEO, as well as keep yourself updated.
SEO is also very important for the social promotion of your website or blog. Because people who see your site in search engine like google, then they mostly share them on social media like Facebook, Twitter, Pinterest.
SEO plays an important role in increasing the traffic of any site.
SEO definitely helps you stay ahead in any competition. For example, if two websites are selling similar things, then the website which is SEO optimized attracts more customers and their sales also increase, whereas the other one is not able to do that much.
Types of SEO in English
There are two types of SEO, one is Onpage SEO and the other is Offpage SEO . The work of these two is completely different, let us know about them also.
1. What is On-Page SEO?
On page SEO work is done in your blog. This means designing your website properly which is SEO friendly.
Using the template in your website by following the rule of SEO . Writing good contents and using good keywords in them which are most searched in search engine.
Using keywords in the right place in the page like title , meta description , using keywords in content makes it easy for Google to know on which your content is written and quickly helps to rank your website on Google page. Due to which the traffic of your blog increases.
How to do On-Page SEO
Here we will learn about some such techniques, with the help of which we will be able to do On-Page SEO of our blog or website in a good way.
1. Website Speed
Website speed is a very important link from the point of view of SEO. It has been found from a survey that any Visitor stays on a blog or website for a maximum of 5 to 6 seconds only.
If it does not open within this time, then it leaves it and migrates to another. And this thing also applies to Google because if your blog does not open quickly, then a negative signal reaches Google that this blog is not that good or it is not very fast. So keep the speed of your site as good as possible.
Here I have given some important tips by which you can speed up your blog or website:
- Use simple and attractive theme
- Do not use too many plugins
- Keep the image size to a minimum
- Use W3 Total cache and WP super cache plugins
2. Navigation of the
website It should be easy to move around in your blog or website so that no visitor and Google have any problem in moving from one page to another. The easier the navigation of the website is, the easier it will be for any search engine to navigate the site.
3. Title Tag
Make the title tag very good in your website so that if any visitor reads it, then click on your title as soon as possible, this will also increase your CTR.
How to make good Title Tag: Do not use more than 65 words in your title because Google does not show title tag in google searches after 65 words.
4. How to write the URL
of the post: Always keep the URL of your post as simple and short as possible.
5. Internal Link
This is a great way to rank your post. With this you can interlink your related pages with each other. With this all your Interlinked pages can easily rank.
6. Make sure to use Alt Tag
images in your website post. Because you can get a lot of traffic from images, so while using the image, do not forget to put ALT TAG in it.
7. About Content, Heading and Keyword
Content as we all know that this is a very important link. Because content is also called King and the better your content is, the better the site will be evaluated. That's why write content of more than 800 words at least.
With this you can also give complete information and it is also good for SEO. Never steal or copy content from anyone else.
Heading: Special care should be taken of the Headings of your article because it has a great impact on SEO. The title of the article is H1 and after that you can nominate sub headings with H2, H3 etc. With this you must use the focus keyword.
Keyword: Use LSI Keyword while writing your article. With this you can easily link people's searches. With this, BOLD important keywords so that Google and Visitors know that these are important keywords and their attention will be attracted towards it.
These were some points about some information about On-Page seo.
2. What is Off-Page SEO?
All the work of Off page SEO is done outside the blog. In Off page SEO, we have to promote our blog like visiting many popular blogs and commenting on their articles and submitting the link of our website, we call it backlink. Backlink is very beneficial to the website.
Make an attractive page of your website on social networking site like Facebook, twitter, Quora and increase your followers, due to this there are chances of increasing more visitors to your website.
Submit a guest post on their blog which is very famous in big blogs, by this the visitors coming to their blog will get to know you and traffic will start coming to your website.
How to do Off Page SEO
Here I will tell you about some Off Page SEO Techniques, which will prove to be very useful for you later.
1. Search Engine Submission: Your website should be properly submitted to all search engines.
2. Bookmarking: The page and post of your blog or website should be submitted to the bookmarking website.
3. Directory Submission: Your blog or website should be submitted to a directory with popular high PR.
4. Social Media: Make a profile on your blog or website page and social media and advertise your website link like Facebook, Twitter, LinkedIn
5. Classified Submission: You should advertise your website for free by going to Free Classified Website.
6. Q & A site: You can ask any question by going to the question and answer website and put a link to your site.
7. Blog Commenting: By going to the related blog from your blog, you can comment on their post and put a link to your website (the link should be placed where the website is written).
8. Pin: You can post the image of your website on pinterest, this is a very good way to increase traffic.
9. Guest Post: You can do Guest Post by visiting related blog from your website, this is the best from where you can take do-follow link and that too in the right way.
3. What is Local SEO
Often people ask what is Local SEO? If I believe, the answer is hidden in the question itself.
If we analyze Local SEO , then it is a combination of two words Local + SEO. That is, SEO done keeping in mind a local audience is called Local SEO.
This is a technique in which your website or blog is specially optimized to rank better on the search engine for a local audience.
By the way, with the help of a website, you can target the entire internet, whereas if you want to target only a particular locality, then for this you will have to use Local Seo.
In this, you have to optimize the name of your city, while its address details will also have to be optimized together. While saying it in brief, then you have to optimize your site in such a way that people can know you not only online but also offline.
Example of Local SEO
If you have a local business, such as a shop, where people have to visit you frequently, then if you optimize your website in such a way that people can reach you easily even in real life. .
If here you target only your own local area and seo optimize your site accordingly. Then this type of SEO is called "local SEO".
What is the difference between SEO and Internet marketing?
Many people have many doubts regarding SEO and Internet Marketing. They think that these two are almost same. But in response to this, I want to say that SEO is a type of tool, it can also be called a part of Internet Marketing. Using this, it becomes very easy to do Internet Marketing.
What is the difference between SEO and SEM?
The main difference between SEO and SEM is that SEO is an important part of SEM. Let us know about both SEO and SEM.
| SEO | WHICH |
| SEO or Search Engine Optimization is a process by which a blogger optimizes his blog or website in such a way that he can rank the articles of the blog in Search Engine and bring free traffic to his blog from there. | SEM or Search Engine Marketing is a marketing process by which you can make your blog more visible in search engines so that you get traffic whether it is free traffic (SEO) or paid traffic (Paid Search Advertisement). |
The main objective of SEO is that your blog / website can be optimized properly so that it can get better ranking in the search engine. Whereas with SEM you can get more things than SEO. Because it is not only limited to free traffic but it also includes other methods like PPC advertising etc.
Information about SEO Terms
If you have a blog or a website, then you will know a lot about basic SEO, how it works. But I know there are many of you who do not even have any idea about Basic SEO Terms.
That's why I thought why not you people should be given information about some very important Basic SEO Terms in English so that you too can know about it.
Backlink
It is also called inlink or simply link, it is a hyperlink in another website that points towards your website. Backlinks are very important from the point of view of SEO, because it directly influences the Search Ranking of any webpage.
PageRank
PageRank is an algorithm that Google uses to estimate which Relatively important pages are located in the Web.
Anchor text
Any backlink has Anchor Text type text which is clickable. If your Keyword is present in your Anchor Text, then it will also help you a lot from the point of view of SEO.
Title Tag
Title Tag is mainly the title of any web page and it is a very important factor for Google's Search Algorithm.
Meta Tags
Similar to the Title Tag, the use of the Meta Tag lets Search Engines know what is the position of the content in the Pages.
Search Algorithm
With the help of Google's search algorithm, we can find out which web pages are relevant in the entire Internet. About 200 algorithms work in Google's Search Algorithm.
SERP
Its full form is Search Engine Results Page. It basically shows only those pages which are relevant according to Google Search Engines.
Keyword Density
This Keyword Density shows how many times any Keyword has been used in the article. Keyword Density is very important from the point of view of SEO.
Keyword Stuffing
Like I already said that Keyword Density is very important from the point of view of SEO, but if a Keyword is used more than necessary then it is called Keyword Stuffing. This is called Negative SEO because it has a bad effect on your blog.
Robots.txt
This is nothing more than just a file which is kept in the root of the domain. Using this, search bots are informed about the structure of the website.
What are Organic and Inorganic Results?
There are mainly two types of listings on SERP (Search Engine Result Page) – Organic and Inorganic .
In this, we have to pay Google for Inorganic Listing. That is, they are paid and money has to be paid in this.
Whereas Organic listing is completely free, that means without paying money, we can also come on the top page of Google, but for this you have to do SEO first.
Is SEO easy to teach or do?
There is no simple answer to this. Because no one can ever achieve complete mastery over SEO, the reason for this is that there are always changes happening in it.
In such a situation, if you are serious about blogging, then you must keep information about SEO tutorial. By doing this it will be very useful for you later. There are no rules of SEO as such, rather it is based on some Google Algorithms and it keeps on changing continuously.
Do note one thing that if someone tells you that he is a big SEO Expert in English, then never believe him because till date no one has been able to master SEO.
This thing is like this and it keeps on changing with the passage of time and according to the need. But still there are some fundamentals of Google SEO guide which are always same. That's why it is important that bloggers always keep themselves updated with new SEO techniques.
With this, you will know about the trends going on in the market, so that you can also make necessary changes in your articles, which will help you to rank later.
Is SEO always changing?
Yes, SEO is always changing. This is because the algorithm of the search engine is always changing, in the same way we also have to change the SEO in our site so that it appears on top in SERP.
What is the best SEO strategy?
No SEO strategy is the best. This is because the strategy or technique of SEO is always changing. That's why it would not be right to consider any one strategy as the best. It would be better that you keep doing your own research and experiment, by this you will know about the right working things.
Does page speed matter in Google ranking?
Yes, Page Speed has a different importance in Google ranking. The better the page speed, the easier you can rank on Google.
what did you learn today
You all must have understood what is SEO (What is SEO in English) . If you have any doubts regarding this article or you want that there should be some improvement in it, then for this you can write low comments.
Now easily you can feel free to answer what is SEO. With these thoughts of yours, we will get a chance to learn something and improve something.
If you have liked this article of mine about search engine optimization in English or you have got to learn something from it, then please share this post on social networks such as Facebook, Twitter etc. to show your happiness and enthusiasm .
This was the information related to SEO, if you want to know the basic terms of SEO and their meaning, then you can read this article “ Basic SEO Terms and their Meanings ” from Rawnext.com .
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